Lynn Baker - Customer Experience Specialist (CXS) (CX University)

Lynn Baker isn’t just a speaker—she delivers an experience. A seasoned Customer Experience (CX) specialist, Lynn is passionate about turning everyday customer interactions into powerful, lasting impressions.

Unlike traditional speakers who simply share insights, Lynn takes audiences on an experiential journey, ensuring they don’t just hear about Customer Experience—they live it. Her keynotes come to life through The Customer Journey Game, an interactive session that shifts mindsets and embeds customer-centric thinking into a company-wide culture.

Customer Experience isn’t just a career for Lynn—it’s her life’s work and passion. In line with this, she has invested in studying with the Disney Institute in the USA, qualified as a Customer Journey Mapping facilitator, and earned certification as a Customer Experience Specialist (CXS) from CX University USA.
As the driving force behind The Customer Experience Company SA Pty Ltd and a long-standing judge for the prestigious International Customer Experience Awards, Lynn is at the forefront of global CX innovation. With years of consulting experience and award-judging expertise, she delivers fast-paced, high-impact keynotes that resonate with real-world business challenges.

Beyond the stage, Lynn is a founding director of the Customer Experience Association of South Africa and the creator of The Customer Journey Game—a dynamic board game that transforms CX concepts into actionable strategies.

Lynn believes that true transformation happens when people move from passive listening to active learning. That’s why her keynote sessions don’t just end with a talk—they evolve into an immersive, hands-on experience. Leaders and employees walk away not only inspired but equipped with the tools to drive exceptional customer experiences.

For more information on Lynn Baker please visit : About Lynn Baker https://www.cxinstitute.co.za/about-lynn-baker