How do I book Lynn Baker for a speaking event?

You can book Lynn Baker for international keynotes, corporate workshops, or virtual presentations via the contact form on the CX Institute website or through her LinkedIn profile.

What is The Customer Journey Game?

The Customer Journey Game is a proprietary gamified training tool created by Lynn Baker. It is designed to help teams understand the customer experience lifecycle through interactive, hands-on learning.

Is Lynn Baker a certified CX professional?

Yes, Lynn Baker is a Certified Customer Experience Specialist (CXS) and has received executive training from the Disney Institute and CX University.

How do I book Lynn Baker for a speaking event?

You can book Lynn Baker for international keynotes or workshops via the contact form on the CX Institute website.

What is The Customer Journey Game?

The Customer Journey Game is a gamified training tool created by Lynn Baker to help teams understand the customer experience lifecycle.

ABOUT LYNN BAKER
CUSTOMER EXPERIENCE SPECIALIST (CXS) (CX University)

LYNN BAKER – is a certified Customer Experience Specialist (CXS) (CX University) a recognised speaker, trainer and facilitator on Customer Experience and Founding Member of the Board of Directors of CXSA (Customer Experience South Africa).

Lynn consults with a wide range of clients on CX Strategy Design, customer journey mapping and employee engagement training.

Qualifications & Experience include:-

Disney Quality Service course in Disney World, Florida
CX Masterclass Dubai
Customer Journey Mapping Facilitator
Disney Customer Experience Summit Disney World California 2018
- Judge CX International Awards in Amsterdam in November 2018 - 2024
Judge Gulf International Awards in Dubai in January 2019 - 2022
‘Certified Customer Experience Specialist’ CX University

BIO

Lynn Baker is a seasoned Customer Experience (CX) specialist with a deep passion for transforming customer interactions into lasting impressions.

As the driving force behind The Customer Experience Company SA Pty Ltd (SACXA) and a long-time judge for the International Customer Experience Awards, Lynn leverages her many years of expertise to stay on the cutting edge of global CX trends. She uses her many years of experience, including 6 years of judging at the International Customer Experience Awards and extensive consulting, to create fast-paced and fascinating keynote presentations filled with success stories of customer experience.

A founding director of the Customer Experience Association of South Africa, Lynn is also known for her designing the interactive business board game 'The Customer Journey Game', as well as her role in introducing the prestigious International Customer Experience Awards to South Africa, giving local companies a platform for local international recognition.

Lynn Baker is a globally recognized Customer Experience Specialist (CXS) with a passion for service excellence and people-driven transformation, exemplified by her role as CEO of the Customer Experience Institute South Africa, the authorized partner for CX University USA.

A highly qualified professional, Lynn is an Accredited Customer Experience Practitioner (ACXP), Customer Journey Mapping facilitator, and creator of the experiential learning tool, The Customer Journey Game.

Her training at the Disney Institute in Florida and attendance at the Disney World Customer Experience Summit highlight her commitment, earning international acclaim, including recognition as one of the Top 50 Women in Customer Experience globally (2019) and one of South Africa’s Top 12 Women Entrepreneurs (2020).

As Founding Director of the Customer Experience Association of South Africa and respected international speaker, trainer, and Chair of Judges at the International Customer Experience Awards (2018–2024), Lynn champions customer-centricity, blending thought leadership with practical tools to drive business impact.

Lynn Baker is the exclusive licensed partner for CX University (USA) in South Africa. This partnership brings global excellence to local soil, providing professionals with the elite training needed to master experience management under the mentorship of one of the industry's most respected pioneers.

CX University is a premier online educator and a CXPA-recognized training provider. Their "Experience Maker" curriculum features flexible, self-paced certifications, including the Customer Experience Specialist (CXS)™ and Patient Experience Specialist (PXS)™. Using a sophisticated LMS, the platform delivers high-quality video instruction and digital toolkits designed for immediate corporate application.

The curriculum covers core competencies like CX Strategy, Journey Mapping, and ROI, alongside modern modules in AI-driven leadership. Through this partnership, South African organizations gain direct access to these world-class resources, enabling teams to earn international credentials while fostering customer-centric cultures and driving measurable business growth.

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lynn baker speaker

let's talk about cex!

In an era where audiences expect more than information, imagine opening your conference with an experience powerful enough to shift mindsets and ignite action. Lynn Baker’s keynote, “Let’s Talk About CEX,” does exactly that—transforming customer experience from a corporate buzzword into an unforgettable strategic awakening. This is where CX stops being theory and becomes a live, electrifying force for business growth.

Lynn shatters the mold of traditional keynotes with high-energy delivery, sharp business insight, and immersive audience engagement. Leaders quickly see what today’s customers already know: experience is everything. Rather than simply explaining CX, she demonstrates it in real time—showing organizations how to elevate connection, loyalty, and trust in ways that drive measurable performance.

What truly sets this keynote apart is The Customer Journey Game, Lynn’s groundbreaking business simulation where participants don’t win money—they win customers, just like in the real world. Suddenly, every decision, every touchpoint, and every employee’s role becomes vividly clear. Delegates walk away inspired, aligned, and ready to revolutionize how their teams deliver value.

This isn’t a presentation—it’s the start of your organization’s next-level customer experience movement.

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