Interactive Customer Experience Training
for Restaurant & Dining
Build a Customer-Centric Culture Through Experiential Learning & Employee Engagement


HOW THE CUSTOMER JOURNEY GAME RESTAURANTS EDITION WORKS

INTRODUCING
THE CUSTOMER
JOURNEY GAME
"It looks like a board game; in reality, it’s a reflection of your diner’s journey."
The energy is high, but the focus is squarely on your bottom line. The Restaurant Edition is a strategic simulation designed to transform how your team understands the end-to-end dining lifecycle. By turning every roll of the dice into a lesson on guest loyalty, we make the complex economics of the food and beverage industry—from table turnover to online reputation—both tangible and actionable.
The Methodology Built on a high-stakes methodology where players win or lose based on their decisions—much like Monopoly—this simulation focuses on your most valuable asset: the diner. Instead of cash, players win or lose guest loyalty based on how they navigate the risks and rewards of the service journey.
Walk in the Shoes of Your Diner Navigating a vibrant board that represents the critical stages of the dining experience—from reservation and seating to service, food quality, and the final bill—players choose an avatar to see your restaurant, service, and brand entirely from the customer’s perspective. As the journey unfolds, teams will encounter:
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Happy Customer Cards: Win Customer Coins by delivering outstanding service and making decisions that exceed expectations and drive five-star reviews.
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Unhappy Customer Cards: Lose coins when service standards slip or friction occurs—a visceral lesson in the financial impact of churn and the high cost of a poor dining experience.
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Task Cards: Challenges to identify restaurant-specific pain points and provide real-time solutions that demonstrate the ROI of exceptional hospitality.
This training simulation gives your front-of-house and back-of-house teams a unique, outside-in perspective. They aren't just playing a game; they are fighting to protect your restaurant’s reputation and seeing your brand exactly as your diners do.
The goal is clear: accumulate the most loyal guests and prove you have what it takes to be the Ultimate Customer Champion—just like in business!
LET'S DRIVE
EMPLOYEE
ENGAGEMENT
This innovative game combines experiential learning and the methodology of Monopoly™ to empower players to shape future business success through delivering exceptional customer experiences at every touch point.
Key objectives of the game include:-
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drive teamwork & employee engagement
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raise awareness of touch-points on a customer journey
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involve employees in problem solving & solutions
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create understanding that everyone has a role in CX
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highlight the importance of customer retention
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break down inter-departmental silos
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increase cross company collaboration




Building upon the resounding success of The Customer Journey Game, we are absolutely thrilled to unveil our latest innovation: The Customer Journey Game - Restaurant Edition.
This new addition has been meticulously crafted to ensure that every individual within the realm of dining gains a deeper and more comprehensive insight into the intricate path of a dining experience, ultimately inviting them to embark on the exciting voyage of delivering unparalleled customer service.
The game board itself is a work of art, thoughtfully designed to visually replicate the journey a customer takes when dining at a restaurant. It serves as a captivating and immersive tool that enables restaurant staff to engage in an interactive learning experience that mirrors the entire spectrum of a dining adventure, from start to finish.


RESTAURNAT
JOURNEY
STAGES
The Customer Journey Game - Restaurant Edition was created to drive employee engagement in the dining industry. Designed with the restaurant customer journey in mind, the game board graphics reflect the hospitality industry and the journey replicates the stages and touch-points along of a typical restaurant visit, which include:-
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restaurant search experience
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meet and greet experience
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seating experience
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ordering experience
-
customer service experience
-
and many more touch points
The Customer Journey Game - Restaurant Edition is appropriate for management and supervisor level staff and can be played at conferences, events, meetings, cx / customer service training.
With the 6 box bundle, restaurants can now train staff anywhere, anytime on a 1 year license.
RESTAURANT
JOURNEY
STAGES
The Customer Journey Game - Restaurant Edition was created to drive employee engagement in the dining industry. Designed with the restaurant customer journey in mind, the game board graphics reflect the hospitality industry and the journey replicates the stages and touch-points along of a typical restaurant visit, which include:-
-
restaurant search experience
-
meet and greet experience
-
seating experience
-
ordering experience
-
customer service experience
-
and many more touch points
The Customer Journey Game - Restaurant Edition is appropriate for management and supervisor level staff and can be played at conferences, events, meetings, cx / customer service training.
With the 6 box bundle, restaurants can now train staff anywhere, anytime on a 1 year license.


EMPLOYEE
FEEDBACK
SESSION
The game is followed by an invaluable Employee Feedback Session, where employees identify pain points in their customers' current journey and propose solutions.
These solutions may focus on improvements to people, processes, or technology. Feedback is compiled and handed to management after the session, providing invaluable recommendations from the individuals who know the customers and their journey best—your employees.
By integrating The Customer Journey Game into your training initiatives, your organization can ignite employee passion for delivering exceptional customer experiences while driving a culture of continuous improvement.
BOOK FACILITATED
GAME FOR YOUR NEXT CONFERENCE
Elevate your next conference with an unforgettable experience that energizes and inspires your delegates!
Lynn Baker, renowned Customer Experience Specialist, professional speaker, and creator of The Customer Journey Game, designed this unique experience to captivate audiences with an interactive and immersive approach that shifts mindsets, ignites engagement, and leaves a lasting impression.
The facilitated Customer Journey Game offers a dynamic two-hour session. It begins with a 30-minute keynote, "Beyond Service to Customer Experience," followed by 60 minutes of engaging gameplay where teams of up to 8 players collaborate and problem-solve. The session concludes with a 30-minute feedback session packed with valuable insights.
Transform your conference into an extraordinary event that delivers meaningful outcomes!
PLAY
ANYWHERE
ANYTIME!
AT COMPANY CONFERENCES, CORPORATE EVENTS & TRAINING!
Now you can train all your employees for 1 year for the cost of an average training session.
The Customer Journey Game corporate bundle allows companies to take advantage of the benefits of experiential learning at company conferences, corporate events, cx training sessions and customer service workshops.
With the corporate bundle you can launch a customer centric theme at your annual conference and roll it out through the company over the next year. With the purchase of the 1 year license, companies can use the game anywhere, anytime.
company conferences
corporate events
sales meetings
cx or customer service training
employee onboarding sessions

WHAT'S
IN THE
GAME BOX
1 x The Customer Journey Game game box includes:-
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One game box accommodates max of 8 players per team
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1 x The Customer Journey Game box includes:-
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1 x fabric game board (1170mm x 970mm)
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72 x game cards (Happy Customer, Unhappy, Task)
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8 x acrylic player pieces in different colors
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100 x Happy customer tokens
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1 x large dice
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GET IT BRANDED!
Companies have the option to purchase a branded version of The Customer Journey Game, which includes a logo on the fabric board and 72 game cards. Minimum order 12 x game boxes.


PURCHASE A
CORPORATE
TRAINING BUNDLE
FOR CONFERENCES, EVENTS, SALES MEETINGS,
CX TRAINING & CUSTOMER SERVICE WORKSHOPS
Investing in a Customer Journey Game - corprate training bundle ensures ongoing, impactful training sessions that keep employees engaged and focused on delivering exceptional customer experiences.
Corporate training bundles come with a link to a 'Train-the-Trainer' video, as well as an 'Introduction to Players' video.
What's in Corporate Training Bundles:-
-
1 x game box accommodates a max of 8 players per team
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1 x The Customer Journey Game box includes:-
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1 x fabric game board
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1 x set of 72 game cards
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8 x Acrylic player pieces
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Happy customer tokens
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Large dice
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A 2 box bundle accommodates 2 teams with 8 players per team for a maximum of 16 players per session.
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A 4 box bundle accommodates 4 teams with 8 players per team for a maximum of 24 players per session.
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A 6 box bundle accommodates 6 teams with 8 players per team for a maximum of 48 players per session.
CUSTOMER SERVICE GAME
RESTAURANTS
DESIGNED FOR RESTAURANT FRONTLINE EMPLOYEES
Introducing The Customer Service Game for Restaurant frontline staff, an exciting addition to our successful Restaurant edition.
This immersive learning experience takes frontline heroes on a journey to deliver exceptional customer service, focusing on key dining touchpoints. It's designed for quick play and highlights the impact of interactions on customer satisfaction. The game provides the perfect opportunity for trainers to reinforce the values of the restaurant brand promise and service standards.
The Customer Service Game for Restaurants 6 key touch points:-
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Welcome Experience
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Seating Experience
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Cleanliness Experience
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Customer Engagement Experience
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Quality Experience
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Atmosphere Experience
During the game, players take turns rolling a dice, moving their game piece, and landing on various sections of the board. Each block on the board represents one of three outcomes: a 'Happy Customer Experience,' an 'Unhappy Customer Experience,' or a 'Task to Do.' Depending on where they land, players either win or lose customers.


INVALUABLE
EMPLOYEE
FEEDBACK
The game is followed by an invaluable Employee Feedback Session, where employees identify pain points in their customers' current journey and propose solutions. These solutions may focus on improvements to people, processes, or technology. Feedback is compiled and handed to management after the session, providing invaluable recommendations from the individuals who know the customers and their journey best—your employees.
By integrating The Customer Journey Game into your training initiatives, your organization can ignite employee passion for delivering exceptional customer experiences while driving a culture of continuous improvement.
MORE ABOUT THE GAME
GAME GALLERY













