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VIEW THE GAME INTRODUCTION VIDEO
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INTRODUCING
THE CUSTOMER
JOURNEY GAME
Are you ready to supercharge your team's customer-centric mindset?
The Customer Journey Game is a dynamic, interactive board game designed to energize employee engagement and spark meaningful insights about customer experiences.
With its innovative layout, the game takes players through the key stages of a customer’s journey, highlighting every critical touchpoints along the way.
By playing, your team will gain a deep understanding of how each interaction shapes the overall experience—whether for better or worse. They'll walk away inspired, knowing how they can make a real impact on creating seamless, exceptional customer journeys moving forward.
LET'S DRIVE
EMPLOYEE
ENGAGEMENT
Dive into a world where learning meets fun! Our experiential game is not just a training session; it’s an adventure that transforms the way your employees think and act when it comes to delivering on your brand promises.
In this exciting game, employees get to understand that every interaction counts! They will discover how each touchpoint shapes the customer experience and why it’s essential to pay attention to every detail. With a focus on identifying customer pain points, your team will brainstorm creative solutions and explore how they can make a meaningful impact on the overall customer journey.
The key objective of the game is to highlight that every member of your organization is a key player in crafting seamless and delightful customer experiences. So, are you ready to join the fun and take your customer experience to the next level?
LET'S PLAY!
CUSTOMER
JOURNEY
STAGES
The original version of the Customer Journey Game board is designed around the stages and touch points of a customer journey, including:-
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Awareness
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Consideration
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Purchase
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Use / Experience
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Loyatly
One game box accommodates a maximum of 8 players in a team and lasts approximately 60 - 90 minutes.
Key objectives of the game include:-
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drive teamwork & employee engagement
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raise awareness of touch-points on a customer journey
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break down inter-departmental silos
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increasing cross company collaboration
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involve employees in problem solving & sharing solutions
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create understanding that everyone has a role to play in CX
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highligh the importance of customer retention
PLAYER WITH THE
MOST CUSTOMERS
WINS!
The Customer Journey Game, where every roll of the dice launches you into an adventure along the customer journey!
Guide your customer avatars across a beautifully designed board filled with unexpected twists and turns. Encounter Happy Customers, Unhappy Customers, and Task blocks that could win you loyal fans or send them packing!
When you land on a Task Card, the fun begins! You may be asked to tackle challenges like proposing service enhancements, pinpointing customer pain points, snapping team selfies for social media, or writing a rap song about your company.
Your mission? Accumulate as many happy customers as possible through outstanding experiences while dodging bad ones that could cost you valuable customers. The player with the most customers emerges as the reigning Customer Champion!
Are you ready to roll the dice and elevate your customer experience?
- just like in business!
BOOK A FACILITATED
GAME FOR YOUR NEXT CONFERENCE
Transform the mundane into the extraordinary! Say goodbye to boring conferences and hello to a thrilling new era of interactive learning with The Customer Journey Game.
We’re revolutionizing your events, infusing them with excitement, education, and entertainment, where every conference becomes a dynamic adventure!
No more snooze-worthy lectures—our game ignites creativity and inspires customer-centric thinking. Break free from the ordinary and create unforgettable memories with The Customer Journey Game—where learning meets fun!
Join us for a 2-hour facilitated session featuring a captivating 30-minute presentation by international speaker Lynn Baker, titled Beyond Service to Driving Customer Experience. Then, dive into 60 minutes of gameplay, followed by a brief feedback session. Delegates play in teams of up to 8 players per team.
Are you ready to elevate your conference to the next level?
EMPLOYEE
FEEDBACK
SESSION
Who better to provide valuable insights about your customers than the employees who interact with them every day?
Employee engagement specialists emphasize that involving staff in identifying challenges and contributing solutions is essential to building a truly customer-centric culture. That’s why, at the conclusion of The Customer Journey Game, teams participate in a structured Feedback Session, where they analyze customer pain points and propose innovative solutions.
This collaborative exercise transforms frontline insights into actionable strategies, providing management with a wealth of valuable information to enhance the customer experience.
Your employees are the driving force behind exceptional service. By empowering them to share their ideas, you unlock a powerful source of innovation that leads to meaningful, lasting change.
PLAY ANYWHERE, ANYTIME!
INVEST IN A
6 BOX CORPORATE
TRAINING BUNDLE
Organizations can now purchase a 2 x box bundle (Max 16 players per session), 4 x box bundle (Max 32 players per session) or a 6 Box Bundle (Max 48 players per session) to boost employee engagement in customer-centric training and events.
This way, you can launch a customer-centric theme at your annual conference and seamlessly roll it out across your organization throughout the year. With a 1-year license, you can maximize the game’s impact anytime, anywhere!
For the price of a single day of training, you can engage all your employees in interactive experiences throughout the year. Make a lasting investment in transforming your customer experience!
WHAT'S
IN THE TRAINING
6 BOX BUNDLE
The Customer Journey Game 6 Box Bundle LAUNCH PACKAGE includes a 1 year license to play anywhere, anytime.
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6 full sets of the game
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1 game box accommodates max of 8 players per team
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A 6 game box bundle accommodates 6 teams with 8 players per team for a maximum of 48 players per session. But don't worry, if that's not enough, you can purchase as many bundles as you need to accommodate larger groups for conferences, events, customer-centric training or culture change sessions.
1 x The Customer Journey Game box includes:-
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1 x fabric game board
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72 x game cards
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8 x acrylic player pieces
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Happy customer tokens
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1 x large dice
GET IT BRANDED! Companies have the option to order a branded version of The Customer Journey Game, which includes a logo on the fabric board and 72 game cards. Minimum order 12 x game boxes.
CUSTOMER-CENTRIC CULTURE CHANGE
TOOL
The Customer Journey Game has transformed from just a conference engagement tool into a powerful catalyst for change within organizational culture!
Organizations are now incorporating this dynamic experiential learning tool into their culture change training programs to instill a lasting customer-centric mindset. With its interactive approach, The Customer Journey Game energizes employee engagement and drives a shift towards customer-centricity.
After the game, feedback sessions spark vibrant discussions, empowering employees to share ideas for solving issues that hinder seamless customer experiences and propose immediate improvements. Unlock your team’s full potential and create a culture where exceptional customer experiences thrive!
SPECIAL EDITIONS
HOSPITALITY
EDITION
DESIGNED AROUND A GUEST JOURNEY
The Customer Journey Game - Hospitality Edition was created to drive employee engagement specifically in the hotel and hospitality industry. Designed with the guest journey in mind, the game board replicates the stages of a guest journey, as well as the many touch points along the way, including
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guest arrival
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guest check-in
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in-room experience
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restaurant experience
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guest check-out and more...
The Customer Journey Game - Hospitality Edition can be played at conferences, events, meetings, customer service training, onboarding sessions and culture change training programs. With the 6 box bundle restaurants can train staff anywhere, anytime on a 1 year license.
RESTAURANT
EDITION
DESIGNED AROUND A RESTAURANT CUSTOMER JOURNEY
The Customer Journey Game - Restaurant Edition was created to drive employee engagement specifically in the restaurant and dining industry. Designed with the restaurant customer journey in mind, the game board replicates the stages of a typical restaurant visit, as well as the many touch points along the way, including
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restaurant search experience
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meet and greet experience
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seating experience
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ordering experience
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service experience and more...
The Customer Journey Game - Restaurants Edition can be played at conferences, events, meetings, customer service training, onboarding sessions and culture change training programs. With the 6 box bundle restaurants can train staff anywhere, anytime on a 1 year license.
CONTACT CENTRE
EDITION
DESIGNED AROUND A CONTACT CENTRE JOURNEY
We’re thrilled to introduce our latest edition of this interactive and immersive learning experience: The Customer Journey Game – Contact Centre Edition! This edition turns your agents into chat champions, transforming every interaction into a meaningful moment of connection. Being a contact centre agent isn’t just about answering questions—it’s about truly listening, understanding, and delivering exceptional customer experiences with every call.
The Contact Centre Edition is crafted to enhance agents' awareness, ensuring they grasp the many touch points along the journey and how each one influences the overall customer experience. Journey stages include:-
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connect experience
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greet experience
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validate experience
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listen experience
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solve experience and more...
The Customer Journey Game - Contact Centre Edition is an ideal agent onboarding or training tool that can be played at conferences, events, meetings or culture change training programs. With the 6 box bundle , contact centres can train staff anywhere, anytime on a 1 year license.
