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"More than just a game—it’s a catalyst for change that will inspire every employee to elevate their customer interactions"
The Customer Journey Game is the ultimate employee engagement interactive training solution designed to transform your organization into a powerhouse of customer-centric excellence.
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Get ready to revolutionize your organization’s approach to customer experience training with The Customer Journey Game, where learning meets fun to ignite customer-centric thinking! Built on the same intuitive methodology as Monopoly, this interactive game makes it easy for employees to engage, learn, and grow.

EXPLORE YOUR OPTIONS
Facilitated games or CX DIY training - you decide!
Elevate your customer experience with The Customer Journey Game at your next event or training session.
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This immersive two-hour experience transforms how employees think about customer-centricity, deepening their understanding of the customer journey and fostering a customer-first mindset.
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Through interactive gameplay, employees gain insights, apply fresh perspectives, and build a lasting customer-centric culture.
Available as a facilitated session or a licensed CX DIY training solution for in-house training.
Customer Journey Game - Facilitated for conferences & training sessions for up to 48 players in 6 teams. Includes facilitator travel & accommodation in South Africa.
Unlock the full potential of The Customer Journey Game with a facilitated session led by Lynn Baker, a renowned Customer Experience Specialist (CXS) and international speaker.
This dynamic two hour experience (depending on agenda and time available) for conferences, corporate events and training sessions includes the hire of 6 x game boxes that accommodate a maximum of 48 players in 6 teams of 8 players per team, as well as a professional facilitator and feedback session.
The facilitator sets the stage with a short but powerful introduction presentation, framing the importance of customer-centric thinking. Participants then play 'The Customer Journey Game' for 60-minutes, uncovering key insights into an end-to-end customer journey and the many touch points along the way.
The session concludes with a 15- to 20-minute player feedback session. During this session, teams are required to complete a simple 'Feedback Form' to identify the 3 key pain points in their customers current journey and provide recommendations and solutions for improvements.
Finally, participants are asked to identify and commit to 3 things that they can do differently tomorrow, to improve the overall customer experience.
Feedback forms are collected and handed to management, providing invaluable insights to enhance the customer journey.
This facilitated session ensures maximum engagement, deeper learning, and immediate application of CX principles.

