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"More than just a game—it’s a catalyst for change that will inspire every employee to elevate their customer interactions"
The Customer Journey Game is the ultimate employee engagement interactive training solution designed to transform your organization into a powerhouse of customer-centric excellence.
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Get ready to revolutionize your organization’s approach to customer experience training with The Customer Journey Game, where learning meets fun to ignite customer-centric thinking! Built on the same intuitive methodology as Monopoly, this interactive game makes it easy for employees to engage, learn, and grow.

EXPLORE YOUR OPTIONS
Facilitated games or CX DIY training - you decide!
Elevate your customer experience with The Customer Journey Game at your next event or training session.
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This immersive two-hour experience transforms how employees think about customer-centricity, deepening their understanding of the customer journey and fostering a customer-first mindset.
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Through interactive gameplay, employees gain insights, apply fresh perspectives, and build a lasting customer-centric culture.
Available as a facilitated session or a licensed CX DIY training solution for in-house training.
Customer Journey Game - Hospitality Edition - 4 BOX TRAINING BUNDLE - excludes shipping
The Customer Journey Game - Hospitality Edition 4 x game box bundle allows for 4 x teams of 8 players, accommodating a total of 32 players per session.
The Customer Journey Game an interactive business boardgame, designed to drive employee engagement in a customer-centric culture.
The primary objective is to create an understanding of the many touch points and pain points along a customer journey and how each one can either positively or negatively influence the overall customer experience.
This increased awareness encourages employees to identify their role in the customer journey, and consider the improvements they could make to ensure a seamless customer experience in the future.
The game was designed using the simple methodology of Monopolyâ„¢ - where players win or lose money! In the Customer Journey Game, players win or lose customers and the player with the most customers at the end of the game wins. Just like in business!
Maximize the Impact of The Customer Journey Game with Feedback Sessions
Adding an employee feedback session after The Customer Journey Game enriches the learning experience by fostering collaboration, encouraging idea-sharing, and uncovering valuable insights. These sessions, lasting 15–60 minutes, provide employees with a platform to reflect on their experience, identify gaps in the current customer journey, and propose solutions for improvement. Feedback workbooks, completed during these sessions, are handed to management and offer actionable recommendations on enhancing people, processes, and technology.
Each training bundle purchased includes sufficient Feedback Workbooks for the number of game boxes purchased. However, should you require additional Feedback Workbooks, you can conveniently order them online from the CX Shop. This ensures your team is always equipped to drive meaningful improvements in customer experience.
***Company Orders** - Should you require an official order to raise payment or get a purchase order number, please click the MANUAL PAYMENT option at checkout, follow the instructions and an order will be created. Please click 'PRINT ORDER' and save.