Clint Payne CXPA - Consulting

Clint Payne CXPA is a globally awarded CX strategist and practitioner helping organisations design, measure and deliver experiences that matter.

Clint has a deep understanding and vast knowledge of the following areas of expertise in customer experience:-

CX Measurement Framework Development

Design and implement a multi-metric VoC, VoP and VoE measurement model aligned to

customer journeys. Includes dashboards, insight narratives and ROI tracking frameworks.

Customer Journey Mapping & Persona Creation

Facilitate mapping workshops with cross-functional teams. Deliver high-resolution journey

maps, customer personas and “moment of truth” playbooks.

Voice of Customer Programme Design

Full design of solicited and unsolicited VoC capture strategies. Includes feedback channels,

survey design, data interpretation templates, and governance plans.

CX Culture Transformation Programmes

Tailored programmes to build customer-first mindsets. Includes internal campaigns,

experience principles, training toolkits and adoption playbooks.

Executive Alignment Workshops

Strategic sessions to align leadership around CX vision, strategy, and measurement.

Deliverables: executive briefing pack, CX maturity heatmap, action roadmap.

CX Strategy Design & Roadmap

Define a practical, brand-aligned CX strategy. Includes a 12–24 month roadmap, CX success

metrics and internal capability build recommendations.

CX Audit & Diagnostic Review

Review of current CX activities and assets across digital, service and operational domains.

Deliverable: executive-level diagnostic report with prioritised recommendations.

Digital Experience Effectiveness Audit

Evaluate and optimise digital customer touchpoints using best-practice CX/UX principles.

Includes channel gap analysis, UX review, and success criteria matrix.

Measurement System Optimisation

Audit and refine survey language, design, cadence, and analytics. Includes KPI alignment

and campaign health tracking framework.

CX Enablement for Agile or Digital Transformation

Integrate CX disciplines into agile ways of working. Deliverables include CX-ready artefacts

for sprint cycles and governance structures for scale.

Interested in learning more or collaborating?

Reach out to Clint at clint@imaginet.co.za | +27 84 555 9444

Please mention that you found his information on the CX Institute SA website.

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